We Are Social People

We all have those Facebook friends we look out for on our newsfeed, the ones who post great links or pictures that we can’t resist but sharing. Or the personal reviews of a film that have us booking our tickets to the same. Each of us knows which of our friends influence us in one [...]

As long as sellers have sought buyers, it has been critical for marketers to find and nurture word-of-mouth influencers, but finding these buzz-makers has been elusive, difficult, and expensive. But today, finding out who is influential about beer in Boston or Food in Florida is faster and cheaper than ever before thanks to social-scoring companies [...]

A little over 150 years ago the UK Met Office, lead by meteorology pioneer Admiral Robert Fitzroy, issued the first ever public weather forecast, published by The Times. The predictions were far from perfect, and received a good deal of skepticism and critique from the public. Most people thought predicting the weather was impossible. After 5 [...]

It’s finally here. Those of us who saw all the glorious perks just to click to find out it wasn’t available to the UK are now finally getting some Klout love. First Step To Worldwide… According to the Klout Blog: We’re happy to announce that we’re helping Airbnb celebrate their UK launch with a Klout Perk! [...]

PeerIndex, the award-winning platform for identifying influencers on the social Web, has upgraded it’s API interface to provide ‘topical PeerIndex’ scores and category filtering for developers in vertical markets including CRM, social media monitoring, twitter clients, sentiment scoring and crisis management.  This new upgrade provides users with category specific TPI or “topical index” data to [...]

Without a doubt Klout, excuse the rhyme, is currently the number one social influence and measuring tool for the world of social media (and let’s face it everyone who uses it) to use.  However, as a man of everyday social media management,  I want to really explore if this popular tool can be taken as the [...]

A Paradigm Shift I’m not here to build a case that newspapers are slowly and painfully approaching the end of the Printing Era; the New York Times and others have already made that case. Nor will I build a case that proves online formats are quickly procuring time out of our busy days to read [...]

Is Klout The New Poll? There’s a lot of polls out there, based on miniscule sample sizes and quoted as gospel across the news networks. And, fair enough, there’s something to polling. But what about influence? The folks at Klout have a lot of data on a lot of people, including those hoping for the [...]

Life is a long lesson in humility.”– James M. Barrie Social media accounts are rampant and many people wish to be part of that explosion. Unfortunately, many of them only enter in half-heartedly and their contribution can leave more questions than introductions from future followers. As has been pointed out to me at least a [...]

Like me, many of you struggle to get that next blog post published on time.  There are so many excuses:  nothing to write about, not enough time, or even the “what’s the point” excuse.  Blogging is a great way to create content and give people a reason to visit your website and use your services.  [...]