We Are Social People

As a business, you will need to find a successful way to grow your brand. Offering your consumers a multi-channel experience is a great way to do this. What better way to promote yourself or your brand than on Social media? Having spent the last 5 years focusing on how Social Media can increase sales [...]

It is beyond doubt that most of the marketers and brands have jumped on to the bandwagon of Social media. Social networking sites are of extreme importance when it comes to promoting your articles or product. So, quite expectedly, most of the bloggers would like to see some sort of social networking mechanism in their [...]

If you haven’t been in the jobs market for the last couple of years, you could be forgiven for not realising just quite how extensively things have changed. From my position running businesses in the online recruitment industry, I can safely say most candidates need to completely rethink their strategy to ensure their job search [...]

When is the last time you saw a humorous video discussing the exciting world of payroll? Not recently, right? An innovative payroll advertisement can seem like a paradox, but Paycor has shown the small business world it can happen. The company’s fresh advertising approach certainly extends beyond the scope of traditional marketing. So how did the it happen? [...]

Summer is a great time to catch up on all of the books you felt like you did not get to read ’cause you did not have the time.  The weather is warm, the kids are on summer vacation, so it is time to catch up on everything that has been happening in social media [...]

How to Measure ROI Our Social Times recently hosted a webinar on ‘How to Analyse and Optimise Campaigns’ with Matt Rhodes (Fresh Networks), Richard Jones (Engage Sciences) and Ritesh Patel (CCC) . One of the key talking points was the challenge of measuring Social Media ROI. Matt Rhodes argued that just because something can be measured [...]

A few months ago I wrote “Tweet now, Phone Later” about how Twitter customer support is often far superior to phone support. But, old habits die hard, so when I needed to get in touch with someone about my new Verizon phone order, I found myself on endless hold listening to recordings of the latest [...]

As part of the human race, it’s in our nature to combine words at the detriment to both the english language and the people afflicted by such names. For example, then infamous Ben and Jen: Benifer, or Brangelina, Kimye, should I keep going? Because it is 2012 we now have the technology to support both [...]

As consumers continue to obsess over their smartphones and Social Media, and the Internet, a fundamental shift in the way we market products within media is almost unavoidable. Because of this, Marketing Departments everywhere are suddenly having to understand: inbound marketing. What is this “new marketing”? How does it compare to traditional “outbound” marketing? How [...]