We Are Social People

As a business, you will need to find a successful way to grow your brand. Offering your consumers a multi-channel experience is a great way to do this. What better way to promote yourself or your brand than on Social media? Having spent the last 5 years focusing on how Social Media can increase sales [...]

While simultaneously maintaining an email and social media presence, it’s easy to feel like you’re representing two companies at once — the Internet’s Jekyll and Hyde. Email and social media are different animals. Even though it’s the same customer who is checking Facebook one minute and their email account the next, these are separate genres [...]

It is beyond doubt that most of the marketers and brands have jumped on to the bandwagon of Social media. Social networking sites are of extreme importance when it comes to promoting your articles or product. So, quite expectedly, most of the bloggers would like to see some sort of social networking mechanism in their [...]

Businesses are growing accustomed to communicating with customers via social channels, but are you using social networks to collaborate internally? Clinked, who provide collaboration software for SMEs, have just produced this fascinating infographic (below) looking at why social collaboration is rapidly growing in importance. According to research by McKinsey, office workers spend an average 28 [...]

People are busier than ever in today’s fast-paced world. Small businesses can feel the time crunch in this challenging economy, especially with the demands of social media, payroll, and bills. With a full schedule, it can be easy to forget important items on your to-do list. Luckily, technology has made it possible for you to automate [...]

Social media is pervasive online, but it’s also starting to get more and more popular in the mobile realm. As smartphones continue to increase their market penetration, it becomes easier for users to access their favorite social networks through their mobile devices. Social media goes hand in hand with the accessibility of mobile devices, and the [...]

Recent research shows that businesses are increasingly using social media for customer service. Although marketing remains at the heart of how brands are using social media, there is also a growing emphasis on customer service. According to Zendesk, 62% of customers have used social media for customer service issues and 58% of companies with over [...]

With more than 465 million accounts and 175 million tweets every single day, Twitter plays a pivotal role in the thousands of different social media marketing strategies run by companies worldwide. But why is using Twitter for business such an effective online marketing tool and what’s so special about Twitter in particular? There are all [...]

Summer is a great time to catch up on all of the books you felt like you did not get to read ’cause you did not have the time.  The weather is warm, the kids are on summer vacation, so it is time to catch up on everything that has been happening in social media [...]