We Are Social People

While simultaneously maintaining an email and social media presence, it’s easy to feel like you’re representing two companies at once — the Internet’s Jekyll and Hyde. Email and social media are different animals. Even though it’s the same customer who is checking Facebook one minute and their email account the next, these are separate genres [...]

People are busier than ever in today’s fast-paced world. Small businesses can feel the time crunch in this challenging economy, especially with the demands of social media, payroll, and bills. With a full schedule, it can be easy to forget important items on your to-do list. Luckily, technology has made it possible for you to automate [...]

We all have those Facebook friends we look out for on our newsfeed, the ones who post great links or pictures that we can’t resist but sharing. Or the personal reviews of a film that have us booking our tickets to the same. Each of us knows which of our friends influence us in one [...]

Let’s face it, as a local merchant, it’s become increasingly difficult to keep up with the latest and greatest online marketing platforms. First you were told you needed a website, then email marketing, then a facebook page and google advertising. Now Patch, Yelp and tons of other marketing platforms are ringing your phones asking you [...]

Over the past few weeks I’ve been getting a fairly steady stream of requests to join something called SchoolFeed, from my Facebook friends. What Is SchoolFeed? Schoolfeed is an online yearbook of sorts. Built with the express purpose of connecting you with your old classmates, it uses your Facebook friends to find classmates. You can [...]