We Are Social People

While simultaneously maintaining an email and social media presence, it’s easy to feel like you’re representing two companies at once — the Internet’s Jekyll and Hyde. Email and social media are different animals. Even though it’s the same customer who is checking Facebook one minute and their email account the next, these are separate genres [...]

Let’s face it, as a local merchant, it’s become increasingly difficult to keep up with the latest and greatest online marketing platforms. First you were told you needed a website, then email marketing, then a facebook page and google advertising. Now Patch, Yelp and tons of other marketing platforms are ringing your phones asking you [...]

With more than 465 million accounts and 175 million tweets every single day, Twitter plays a pivotal role in the thousands of different social media marketing strategies run by companies worldwide. But why is using Twitter for business such an effective online marketing tool and what’s so special about Twitter in particular? There are all [...]

As consumers continue to obsess over their smartphones and Social Media, and the Internet, a fundamental shift in the way we market products within media is almost unavoidable. Because of this, Marketing Departments everywhere are suddenly having to understand: inbound marketing. What is this “new marketing”? How does it compare to traditional “outbound” marketing? How [...]

Ever worry what people think of your brand? Or the general mood of your neighbours and district? What if there was a way to find out? Well, it’s on our doorstep! http://mediapatterns.enm.bris.ac.uk/mood/ Some pretty fancy-pantsy scientists at the University of Bristol have come up with a nifty way of keeping track of peoples emotions. Actually [...]

Social media is a component of online marketing that unfortunately cannot be ignored, as it’s a piece of the puzzle when it comes to site SEO and so much more. It’s been noted several times that a good and clever social media campaign should be a part of every online marketer on the web. If [...]

Let’s be honest, everyone gets annoyed with other users on Twitter. Some people say that Twitter has its own language so we have compiled a list of rules for Twitter. People need to understand the code of conduct for Twitter, so to help you to avoid being called one of the definitions below we have [...]

One of the questions that I always face in training seminars, most of the time by small business owners, is the doubt that social media actually affects buying decisions and that social media networks – especially Twitter – are not ideal market places, rather a platform where marketers spam other with content and offers. The [...]

Life is a long lesson in humility.”– James M. Barrie Social media accounts are rampant and many people wish to be part of that explosion. Unfortunately, many of them only enter in half-heartedly and their contribution can leave more questions than introductions from future followers. As has been pointed out to me at least a [...]

As discussed in my previous post, a hashtag # by definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. When Should You Use A Hashtag? People use hashtags for many things, but it’s mostly [...]