Today I received an e-mail from LinkedIn urging me to try their own PPC advertising platform “Direct Ads.”
I have yet to experiment, but some people already have. According to Social Strategist Andrea Vahl, LinkedIn ads cost on average 3x more per click than the of Facebook. Vahl puts together an interesting comparison on her website.
Business To Business Use?
If you sell something to professionals, there’s a good chance you could find some success in Direct Ads.
Case Study Wanted!
We’re looking for a good case study to publish here on WeAreSocialPeople.com about the success (or lack thereof) of a LinkedIn PPC campaign. Comment below to let us know you’re experience and you could be featured in a follow-up article!
Tammy is the editor of this fine blog, and the CEO of MarketMeSuite, the premium Social Media Inbox for Small Businesses. Go on, you can even use it for free! You can follow Tammy on Twitter @Tammykfennell.
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