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Klout Scores Are About To Get A Lot More Accurate

New Klout accuracy measures may mean you’re not as influential as you thought you were…

In a post on the Klout corporate blog yesterday, founder and CEO of Klout, Joe Fernandez, announced a new algorithm for Klout will be released next week:

“I am incredibly proud of the work the team has done and I am excited to announce the biggest improvement to the Klout Score in our history is launching next week.”

He went over 4 main criteria:

Amplification, Network Impact, Accuracy and Transparency and Ability to Drive Action

The overwhelming tone of the post was that you aren’t influential because you’re talk a lot, you’re influential who you talk TO (and who replies). An example cited was if someone rarely likes or comments on anyone’s posts, but chooses to do so to yours, that is more meaningful than if they like 60 posts a day. Joe elaborated further:

“The core premise behind our algorithms has always been that influence is the ability to drive action. We have tightened this concept even further in this release. You are not more influential because you tweet or use Facebook more, you are influential because you have an influential audience engaging with your content.”

Will You Be Less Influential Than You Are This Week?

Joe says that once the update goes live, it’s possible. Even some of the scores at the Klout HQ will drop (including Joe’s own!) . But he maintains that their goal is accuracy above all else.

“We believe our users will be pleased with the improvements we’ve made.”

Time will tell. We all remember the mayhem when people experienced the Kloutapocalypse. One thing is for sure, us Klout addicts are protective of our score!

What Do You Think?

I find it to be a useful tool as an indication of influence and as a valuable filter in all the social media clutter, and more accuracy can only be better in my mind, but what do you think? Are you ready to embrace the tightening of the standards for influence? How has influence score effected you in the real world? I’d love to hear any stories where having a high Klout score has helped in something measurable – a job, a promotion, a client?

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Author:Tammy Kahn Fennell

Tammy is the editor of this fine blog, and the CEO of MarketMeSuite, the premium Social Media Inbox for Small Businesses. Go on, you can even use it for free! You can follow Tammy on Twitter @Tammykfennell.
  • http://twitter.com/LuxPets Luxury Pets

    So, does this mean the old KLOUT scores were not valid? Its like saying….NEW and IMPROVED whitening or stain remover.  However, this is saying to me KLOUT remover.  Our KLOUT score dropped over 14 points.  Just like Heidi Klum says…one day your in and the next day your out.  

    • http://wearesocialpeople.com Tammy Kahn Fennell

      Yeah, to a point.  The thing is, a bunch of people’s @Klout:twitter  dropped. It’s almost like a bell curve. Some scores go down, others go up, some stay the same. But generally you should be influential relative to everyone else in a similar way…   It’s all confusing to me, but from what I gather, this is actually a good thing. (And yes, I lost 9 points myself).  They are basing their algorithm on engagement instead of sheer quantity, and I think that’s probably more accurate.

      ~Tammy, CEO @MarketMeSuite:twitter