When I was scrolling through my Facebook newsfeed the other day I noticed that my friend Rosie liked Target. I opened it up again today, and see that it’s still at the top of my newsfeed. Then I saw it, small, not very noticeable: sponsored. At first I felt cheated. I look to my newsfeed [...]
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The Benefits of Using Twitter for Business
With more than 465 million accounts and 175 million tweets every single day, Twitter plays a pivotal role in the thousands of different social media marketing strategies run by companies worldwide. But why is using Twitter for business such an effective online marketing tool and what’s so special about Twitter in particular? There are all [...]
Don’t Let Them Forget You: Get Noticed
It’s summer, it’s late June and you have a rather giddy feeling growing inside you. This is the year you get to join members of your company at one of THE major shows of the year. Its not just any show either, It’s one connected to the Society of Human Resource Management; a fairly BIG [...]
Twitter Is Down
According to status.twitter.com Twitter is currently down. This outage is also affecting third party applications, who rely on Twitter to be up to post through the API. So, until they fix the issue, it seems the world will spend some time without Tweets. Something that hasn’t been seen in over 5 years! Update: [...]
Have You Tried LinkedIn PPC DirectAds?
Today I received an e-mail from LinkedIn urging me to try their own PPC advertising platform “Direct Ads.” I have yet to experiment, but some people already have. According to Social Strategist Andrea Vahl, LinkedIn ads cost on average 3x more per click than the of Facebook. Vahl puts together an interesting comparison on her [...]
Summer Social Media Reading List
Summer is a great time to catch up on all of the books you felt like you did not get to read ’cause you did not have the time. The weather is warm, the kids are on summer vacation, so it is time to catch up on everything that has been happening in social media [...]
Social Media Marketing for Small Business
If you haven’t heard the news, Constant Contact and Our Social Times have teamed up to run a series of free Social Media Marketing for Small Business seminars. We are just over half way through our six events and have two more coming up in Edinburgh (May 29) and Birmingham (June 14). And wow, we’ve [...]
5 Things we’ve learned about pinterest vs. facebook
This age belongs to networking, and the social networking sites make it easier. Today we have networking sites in for every walk of life, if you want to be professionally contacted there is LinkedIn, if you want to find friends there is Facebook, if you want to share common interests then there is Pinterest and [...]
How To Optimise Social Media Campaigns
How to Measure ROI Our Social Times recently hosted a webinar on ‘How to Analyse and Optimise Campaigns’ with Matt Rhodes (Fresh Networks), Richard Jones (Engage Sciences) and Ritesh Patel (CCC) . One of the key talking points was the challenge of measuring Social Media ROI. Matt Rhodes argued that just because something can be measured [...]
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Aruna: Great tips and thanks for sharing this article. Ev...
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Tammy Kahn Fennell: Approvr -Tammy Please excuse any typos... This is...