We Are Social People

As long as sellers have sought buyers, it has been critical for marketers to find and nurture word-of-mouth influencers, but finding these buzz-makers has been elusive, difficult, and expensive. But today, finding out who is influential about beer in Boston or Food in Florida is faster and cheaper than ever before thanks to social-scoring companies [...]

A little over 150 years ago the UK Met Office, lead by meteorology pioneer Admiral Robert Fitzroy, issued the first ever public weather forecast, published by The Times. The predictions were far from perfect, and received a good deal of skepticism and critique from the public. Most people thought predicting the weather was impossible. After 5 [...]

Without a doubt Klout, excuse the rhyme, is currently the number one social influence and measuring tool for the world of social media (and let’s face it everyone who uses it) to use.  However, as a man of everyday social media management,  I want to really explore if this popular tool can be taken as the [...]

If you have yet to hop aboard the Google Plus social network train, you’re not alone. Many bloggers and webmasters have not yet signed up or taken full advantage of the various features and benefits of what Google Plus offers. Mostly due to lack of time, or being a tad behind the times and still [...]

There is still so much buzz about Klout and tons of negativity about how they decided to change their scoring algorithm.  I was going to write something negative myself about Klout, but decided to educate people about how Klout actually scores now, and let everyone decide for themselves how they feel. Before Klout changed the [...]

Sometimes I sit and think about how much technology has changed in just a few years. I’m not that old, early 20′s, but already people of my age say, “never had that when I was a kid” in regards to the technology and access to technology (and the web) that young people today have. I spent my summers riding my [...]