We Are Social People

As a business, you will need to find a successful way to grow your brand. Offering your consumers a multi-channel experience is a great way to do this. What better way to promote yourself or your brand than on Social media? Having spent the last 5 years focusing on how Social Media can increase sales [...]

As long as sellers have sought buyers, it has been critical for marketers to find and nurture word-of-mouth influencers, but finding these buzz-makers has been elusive, difficult, and expensive. But today, finding out who is influential about beer in Boston or Food in Florida is faster and cheaper than ever before thanks to social-scoring companies [...]

A little over 150 years ago the UK Met Office, lead by meteorology pioneer Admiral Robert Fitzroy, issued the first ever public weather forecast, published by The Times. The predictions were far from perfect, and received a good deal of skepticism and critique from the public. Most people thought predicting the weather was impossible. After 5 [...]

It’s finally here. Those of us who saw all the glorious perks just to click to find out it wasn’t available to the UK are now finally getting some Klout love. First Step To Worldwide… According to the Klout Blog: We’re happy to announce that we’re helping Airbnb celebrate their UK launch with a Klout Perk! [...]

Without a doubt Klout, excuse the rhyme, is currently the number one social influence and measuring tool for the world of social media (and let’s face it everyone who uses it) to use.  However, as a man of everyday social media management,  I want to really explore if this popular tool can be taken as the [...]

Is Klout The New Poll? There’s a lot of polls out there, based on miniscule sample sizes and quoted as gospel across the news networks. And, fair enough, there’s something to polling. But what about influence? The folks at Klout have a lot of data on a lot of people, including those hoping for the [...]

A while ago, I read about an upcoming newbie in the Social Media world: Proliphiq. Curious, I signed up to get an invitation to try out the private Beta version – and received the invitation this morning. Of course, I immediately dropped everything I was doing to try out this new toy. I’d like to share just a [...]

Unless you have been living under a rock for the past month, you may have noticed that Klout has been receiving some criticism since changing their scoring algorithm. With hundreds, maybe even thousands of people a little miffed at having their precious scores lowered or slashed, the back lash has been immense. However, some people have [...]

When Klout changed its algorithm a few weeks ago (the so-called “Kloutapocalypse”, I’m still laughing out loud), it was like the Armageddon was upon us. The end of the world. Even Bruce Willis could not save us. The numerous, vehement and even violent reactions we all read in our timelines, news feeds and others, made me [...]

There is still so much buzz about Klout and tons of negativity about how they decided to change their scoring algorithm.  I was going to write something negative myself about Klout, but decided to educate people about how Klout actually scores now, and let everyone decide for themselves how they feel. Before Klout changed the [...]