We Are Social People

Today I received an e-mail from LinkedIn urging me to try their own PPC advertising platform “Direct Ads.” I have yet to experiment, but some people already have. According to Social Strategist Andrea Vahl, LinkedIn ads cost on average 3x more per click than the of Facebook. Vahl puts together an interesting comparison on her [...]

I’ve not posted in a long time, thus not taking my own advice about posting regularly.  Yet there is a lesson to be learned from that, and that is the subject of this article. I didn’t post because I got diverted, distracted, disenchanted, and discouraged. These are common issues that counter our effective use of [...]

One of the first industries to embrace the use of Social Media to build long lasting, profitable relationships with customers is the Motor Industry. Now, for Social Media Managers and Consultants, the automotive businesses are a staple in our client portfolios. As a Social Media Manager and Consultant myself, I find that consulting and training for [...]

With over 116 million users, LinkedIn is still part of the big three (Facebook, Twitter, LinkedIn) and a great way to build your professional network.  LinkedIn is a social networking site designed to bring professionals together in one place.  It is a great way to get connected to people in your area, profession, or similar [...]

Many of you are probably wondering, what is this LinkedIn and how will it benefit me?  LinkedIn is a network of business professionals who connect similar to Facebook, but in a networking way instead of “be my friend”.  People can connect through their current connections, groups they are involved in, coworkers, and simple invitations to connect. I am here to [...]

Since filing to go public in January, LinkedIn has been steadily gaining attention as  a force in the world of social platforms, and if you haven’t already, it’s time to take notice. The apps you use certainly are. Deeper Integration Yesterday, Hootsuite announced that they will be having a broader integration with LinkedIn for their enterprise [...]

I come from a working class family, dirty fingernails and no money.  Somehow never getting above ground level was because “It’s not what you know … but who you know”. My family had this strange idea that people prefer to work with other people that they already know are safe.  They weren’t far wrong there, [...]

For years now we have seen social networking evolve into a few key services and features that the mainstream population has deemed worthy enough to adopt. Your top 3 power houses today are of course Facebook, Twitter, and LinkdedIn and we can possibly soon add Google+ to the list. Each serving their own purpose and [...]

LinkedIn has done what no other major player in the social networking world has done last Thursday (excluding Renren of course). They have gone public. The first of the big 3 (Facebook, Twitter, LinkedIn) to take the leap away from private funding of VC’s. Although it is still only rumored that other social networking website [...]