We Are Social People

The Internet continues to revolutionize modern life in a host of ways. Those who adapted to it as it grew and developed remember different times and ways of communication than many of today’s youth ever will. The most recent generation will grow up never knowing a time without smartphones, Netflix and Wi-Fi. While these digital [...]

If you haven’t heard the news, Constant Contact and Our Social Times have teamed up to run a series of free Social Media Marketing for Small Business seminars. We are just over half way through our six events and have two more coming up in Edinburgh (May 29) and Birmingham (June 14). And wow, we’ve [...]

As consumers continue to obsess over their smartphones and Social Media, and the Internet, a fundamental shift in the way we market products within media is almost unavoidable. Because of this, Marketing Departments everywhere are suddenly having to understand: inbound marketing. What is this “new marketing”? How does it compare to traditional “outbound” marketing? How [...]

Ever worry what people think of your brand? Or the general mood of your neighbours and district? What if there was a way to find out? Well, it’s on our doorstep! http://mediapatterns.enm.bris.ac.uk/mood/ Some pretty fancy-pantsy scientists at the University of Bristol have come up with a nifty way of keeping track of peoples emotions. Actually [...]

If you’re involved in social media with your business, you may, like me, be busy preparing your Facebook company page (or pages)  for Timeline. In case you haven’t heard, Timeline goes live for business pages (what were originally labelled “fan pages” until Facebook grew out of puberty) on March 30, 2012, whether you like it [...]

When I’m trying to help people with their sites and businesses, one of the most frustrating things I encounter is a lack of up-front articulation of what people do.  I’m trying to help them promote themselves, and looking at their web presences, I either have to dig too hard or think too hard to identify [...]

One of the first industries to embrace the use of Social Media to build long lasting, profitable relationships with customers is the Motor Industry. Now, for Social Media Managers and Consultants, the automotive businesses are a staple in our client portfolios. As a Social Media Manager and Consultant myself, I find that consulting and training for [...]

Have you just started a website and are looking for a way to spread the word about it? One of the best ways by which you can easily spread the word about your web page is to optimize your website for social media. There are lots of ways by which you can make use of [...]

A Paradigm Shift I’m not here to build a case that newspapers are slowly and painfully approaching the end of the Printing Era; the New York Times and others have already made that case. Nor will I build a case that proves online formats are quickly procuring time out of our busy days to read [...]