We Are Social People

Without a doubt Klout, excuse the rhyme, is currently the number one social influence and measuring tool for the world of social media (and let’s face it everyone who uses it) to use.  However, as a man of everyday social media management,  I want to really explore if this popular tool can be taken as the [...]

One of the first industries to embrace the use of Social Media to build long lasting, profitable relationships with customers is the Motor Industry. Now, for Social Media Managers and Consultants, the automotive businesses are a staple in our client portfolios. As a Social Media Manager and Consultant myself, I find that consulting and training for [...]

Google has finally made Google+ available for everyone, and with that, came the ability to create Google+ Pages!  I know what you are saying in your head, “Oh great, another social media site to keep up with and have to find interesting content to post on it.”  You probably believe that soon, you will only [...]

The Art of War by Chinese general Sun Tzu advises “Know your enemy and know yourself, and you will be undefeated in a thousand battles”. This book came to prominence among business execs and sales persons in the 80s and 90s as a means of conducting strategic decision making in the expanding global market place. [...]

Quick bit of info. What is SEO? Search engine optimisation, where website owners hope to influence search results in their favour. What is Personalised search? Its where search engines like google (mainly google), are tailoring results based on browsing habits, and what your friends are tweeting, liking on facebook, or sharing on google +1. SEO [...]

Most of us are already aware of the benefits of  marketing associated with social media marketing but people rarely consider the human side of it. Let us first consider some of the reasons people may purchase or search for products or services on line. It is faster and more convenient. It offers a better variety [...]