With more than 465 million accounts and 175 million tweets every single day, Twitter plays a pivotal role in the thousands of different social media marketing strategies run by companies worldwide. But why is using Twitter for business such an effective online marketing tool and what’s so special about Twitter in particular?
There are all sorts of factors that make marketing via Twitter a great way to boost your business online: exposure, inter-connectivity, a personal touch, exchange of ideas and information… the list goes on. In this post, we’ll be looking at some of the core reasons why using Twitter for business could be a very good marketing move for your company.
Facebook might be the most widely known and talked about social platform, yet its growth is slowing whilst Twitter is seeing 1 million new accounts opened every single day. With a wide and engaged set of followers and follow-ees, you can enjoy unprecedented exposure to millions of active users.
Whilst a person’s Facebook account can sometimes languish unchecked these days, Twitter users tend to be more engaged and more pro-active when using their accounts. This can help you to amplify your message and your voice through tweets and retweets and – if you run your Twitter using the perfect tone for your target audience – you should enjoy a steadily growing base of users interested in your business and engaged with your activities.
Twitter marketing can hold the key to your entire social marketing strategy. Linking out to your blog, Facebook, Tumblr, Pinterest, Flikr and other chosen platforms is a great way to engage browsers in all aspects of your online marketing. The concision of a tweet (just 140 characters) means that the information you are broadcasting must be short and sweet. Compelling teasers with links to further details and resources can pull followers through to your website, turning them into valuable visitors and even customers or clients.
Twitter is very direct and all about connecting with other people, other organisations and other businesses all over the world. Any well-run Twitter marketing campaign will not be one-sided but will be all about give and take – share and share alike! The more you engage in discussion and information exchange on Twitter, the more exposure you will receive and the more your account will flourish.
Twitter also allows corporate organisations to communicate on a personal level with those in the Twittersphere. One-to-one interaction with your marketplace will give your business a far more accessible edge, helping you to identify with and entice customers.
Of course, these are just a handful of reasons why Twitter marketing and using Twitter for business is a powerful social media marketing strategy. The best way to find out what Twitter can do for your business is to simply get stuck in! A word to the wise though: make sure you understand Twitter etiquette before you get started, otherwise you risk looking unprofessional and behind the times. Also, a half-hearted approach to Twitter is never going to be effective. Get involved, get interested and enjoy the benefits of using Twitter for business.