Yesterday I came home from work to find I had a hole in my shoe and was in dire need of a new pair. Having just come home, stomping all the way to the high street in my clapped out shoes didn’t fill me with happy thoughts. I sat down, had a quick coffee and sent a tweet out about the fact I had to go shoe shopping. I got a pleasant surprise. A discount store in the UK had tweeted me a response complete with a 20% off voucher for one of my favourite high street stores!
Turns out that by the time I had seen the tweet, I had actually already bought a pair from that exact shop for the full price. Sods law…
However, it’s not the first time this happened. Only a few months ago I tweeted about the fact the MarketMeSuite office thinks I am weird for putting my milk in before the water when making tea. So I tweeted a joke about it and was met with another discount voucher for milk!
Twitter Is Fantastic For Business
Now, by absolutely no means at all do I advocate spamming brand and product names just to try and get free goods or money off. Twitter wont like it, the brand wont like it, you will get caught out and punished. But it is nice to know that companies are plugged into the social media scene and taking advantage of it to help promote themselves and get noticed. This is why Twitter is so good for businesses, maybe even more so than any other social network. With keyword searches making tweets so easy to find, it really is the best tool to keep on top of your game and get people interested in your product but only if you use it right like the two companies in the examples did. If you are not already searching for tweets which you could use to help you get customers, you really should start doing it today!