Yes, you are absolutely right, there is some bias I might not lose when talking about this topic. I am involved in building Buffer, a Tool to make publishing tweets on a consistent basis easy.
Yet, there is more!
Recently I realized a few things about Tweet scheduling which actually have nothing to do with my affiliation to Buffer – I think.
Not only is scheduling some of your tweets more accepted, but even very much a chance to create an advantage whilst producing content.
It allows you to create a larger amount of quality content for your followers and gives you some space to do more of the others things instead of hanging out on Twitter.
So here are 3 points I believe make a strong case for having tweets scheduled. They are written as unbiased as I could, it is of course for you to judge if this is the case.
1.) You tweet more of the great content you find
The first and foremost reason is very much one to make yourself more productive.
If you are anything like me you are already finding a ton of interesting content each and every day. You are browsing the web or reading your RSS subscription.
What I found is that there is absolutely no way I can pump out all those great findings in such a short amount of time.
Instead scheduling them all (or throwing them in my Buffer in my case), allows me to spread out those tweets over the course of the day.
This allows you to feel good about yourself as you know you are also producing (tweeting), whilst you are consuming (reading).
2.) You Retweet more – You Interact more with your followers
A similar concept applies to retweeting. If you are scanning your twitter stream and find 4 or 5 different tweets you think are worthy of a retweet, I ended up only retweeting one or at most two.
Scheduling them allows you to give back some love to the initial tweeter and also gives you a chance to provide more content for your followers without flooding them.
The key of course here is to do this thoughtfully and not for the sake of retweeting. I learnt that my quality of tweets only goes up if I genuinely retweet those things I felt would add value to my followers stream.
I guess it all comes down to how you build your twitter community.
3.) You are consistent
The last reason I want to mention here is that scheduling tweets allows you to create a consistency of your Tweets.
Connecting 1.) and 2.) will allow you to give your followers a consistency and most importantly build trust amongst them.
You are not sending a tweet every now and then. You are showing that you are fully committed to this and are in it for the long run.
Personally, I see myself clicking on things from the most consistent tweeters in my timeline the most. (They happen to be @AskAaronLee, @TweetSmarter and @jeffbullas).
As pointed out, consistency alone will not get you anywhere. Be sure you are promoting others and tweet because the content is worth reading – only. It makes a big difference.
Ok, it is definitely your call now. Does it make sense what I pointed out here? Or has my bias influenced me to irrational reasoning?
I hope you can share your views on this with me below.