Why Twitter Isn’t Working For You

You gave in.  You set up a Twitter account for your business and have been posting religiously for the past few months.  You start to notice that all your hard work does not seem to be paying off.  Your followers are not growing and you are not getting any extra business from all those tweets you worked so hard to put together.  Here are a few reasons why it might be you.

1- The 80/20 Rule

The 80/20 rule is basically a guideline to follow to keep your followers interested and as a means to get new followers.  This is having 80% related and relevant content posted on your Twitter feed and 20% company promotion.  If you are instead tweeting 20/80, your followers will get bored with hearing nothing but product or company promotion from you and will more than likely stop following you.  If a potential follower looks at your feed and is seeing nothing but “20% off” and “come in and buy something”, they probably will not see the value in following you.  Make sure when you tweet, you deliver things that you believe your followers would be interested in reading and participating in.

2- Links and Hashtags

It is important to add links and hashtags to your tweets because this makes them interesting and interactive.  When you provide a link, it adds perceived value to your tweet and, in turn, people will click on the link, and remember that they received something relevant from you.  They will look at your tweets more often to find the same relevant content in the future.  Hashtags are a great way to get involved and establish conversation or start your own!  These hashtags show that you are involved in the  Twitterverse and that you care about involving your followers.  Try following hashtags in your industry and retweet relevant information back to your followers.

3- Saying Thank You

If someone retweets one of your tweets or mentions your product or service in a good way, say “Thank You!”  This is an extremely important step!  People want to know you are listening and that you care that they took the time to share your content.  The more you participate in with your followers, the more positive results you will see.  Do not let people go ignored; that will only seal your mediocre state.  It is also good practice to make sure and give proper credit when you retweet.  This will tend to start conversations as well when the person also says thank you.  People like to know that the content they put out is being seen!

Key Take Away

Don’t be a promoter!  Your business is about more than just getting sales.  Show your knowledge of your industry and wow your followers with relevant content and they will keep coming back for more (and they will bring their friends along too!)